Mobile App Onboarding

Project Overview

The mobile team wanted to add an onboarding experience to one of our mobile apps. The (then) current app version did not have a first-time user experience for customers who were using the app for the first time — we took them directly to the main account page.

Scope

  • Research current onboarding trends

  • Create headlines and copy for main app features (make a payment, request a draw, etc.)

  • Explain and encourage biometric login

  • Explain and encourage push notifications

 

My Role

Project lead + writer

Goal

  • Create a more guided experience for customers

  • Higher retention rates and higher conversion rates for push notification and biometric sign-up 

  • Biometric log in would help avoid known issue of customers forgetting their passwords

Team Members

  • UI Designer

  • Mobile app devs

Results

  • Cannot disclose exact numbers, but there was a definitive increase in retention and conversion rates 

 

Stakeholders

  • Product Manager

Mobile app welcome screen with text 'Welcome to the {brand} app! You can request funds, make payments and more!', an illustration of a hand holding a smartphone, money bills, and a calendar icon, and two buttons labeled 'Next' and 'Skip'.

Mobile app welcome screen with text 'Welcome to the {brand} app! You can request funds, make payments and more!', an illustration of a hand holding a smartphone, money bills, and a calendar icon, and two buttons labeled 'Next' and 'Skip'.

Mobile device screen displaying a notification prompt to get notifications, with a button labeled 'Get Notifications' and a 'Maybe later' link.

Mobile device screen displaying a notification prompt to get notifications, with a button labeled 'Get Notifications' and a 'Maybe later' link.

Mobile phone screen showing options to enable fingerprint or face recognition for quick login, with buttons labeled 'Enable Fingerprint or Face' and 'Maybe later'.

Mobile phone screen showing options to enable fingerprint or face recognition for quick login, with buttons labeled 'Enable Fingerprint or Face' and 'Maybe later'.

Smartphone screen displaying options for Face ID or Touch ID authentication, with buttons to enable or skip authentication.

Smartphone screen displaying options for Face ID or Touch ID authentication, with buttons to enable or skip authentication.